We are advisors in all aspects of communication strategy: from consumer PR to healthcare communications, from social media to corporate storytelling, crisis communications to event management. As a part of MSLGROUP, the largest PR and engagement network in Europe, we offer strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.
MSL Nordic is a truly Nordic partner with our own offices and 55+ in-house staff across the region. Together with our sister agency JKL we are one of the foremost strategic PR and communications companies in the region with more than 150 consultants and advisors.
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For Procter & Gamble Nordic, MSL Nordic together with Saatchi & Saatchi Stockholm created Ariel Fashion Shoot – an integrated campaign and a live interactive product demo at Stockholm Central Station and Facebook.
During six days, people all over Scandinavia could remote control a jam-shooting robot via Ariel's Facebook page and try to stain designer clothes to win them. The rules were simple: aim, stain and win! All stained clothes were washed live with Ariel Actilift and sent to the winner's home.The project has earned close to 30 marketing and communication awards, including Cannes Lions, New York Festivals, Eurobest, Guldägget, 100-wattaren and The Bees Awards, making it one of the most awarded PR campaigns ever in P&G history.